How to Say "Introducing" in Japanese

紹介

shōkai[ɕo̞ːka̠i]

Introducing in Japanese is 紹介, pronounced shōkai.

紹介 refers to the act of presenting one person to another so that they may become acquainted.

How do you pronounce it?

shōkai

It is common to bow slightly when introducing someone formally as a sign of respect.

In highly formal business introductions, the person of lower social status is introduced to the person of higher status first. The lower-ranking person must introduce themselves before the higher-ranking person acknowledges them.
When performing a 自己紹介, it is a common cultural norm to include a 'humble' statement about oneself to avoid appearing arrogant, which is rarely done in English introductions.
When introducing a third party, it is common to use the phrase ご紹介します 'go-shōkai shimasu'. The prefix ご 'go' is an honorific that elevates the act of introduction to show respect to the person being introduced.

まず自分たちの自己紹介から話を始めよう。
Let's start the ball rolling by introducing ourselves.
This sentence shows how to use 紹介 in the context of starting a conversation with self-introductions.
Tatoeba #195596 by bunbuku, translation #32770 by CM
彼女は立ち上がり、自己紹介を始めました。
She stood up and began introducing herself.
This sentence demonstrates the use of 紹介 when someone begins a self-introduction.
Tatoeba #9458522 by small_snow, translation #9458534 by DJ_Saidez
私は田中と申します。自己紹介させていただきます。
My name is Tanaka. Let me introduce myself.
私は山田さんを紹介します。
I will introduce Mr./Ms. Yamada.
ご挨拶させていただきます。
Let me offer my greetings.

Kenta is introducing his colleague Yui to his friend at a cafe.

健太 Kenta

こちらは僕の同僚の結衣さんです。
Kochira wa boku no douryou no Yui-san desu.
This is my colleague, Yui.
結衣 Yui

はじめまして、よろしくお願いします。
Hajimemashite, yoroshiku onegaishimasu.
Nice to meet you, pleased to meet you.
健太 Kenta

彼女はとても優秀な社員です。
Kanojo wa totemo yuushuu na shain desu.
She is a very excellent employee.
結衣 Yui

ご紹介ありがとうございます。
Goshoukai arigatou gozaimasu.
Thank you for the introduction.

Sources

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