apoyo
/aˈpoʝo/masculine
The English phrase "endorsement" translates to Spanish as apoyo. Wiktionary also lists endorsamiento.
Meaning: support from an important, renowned figure of a media (noun)
Ways to say it
| Spanish | IPA | Note |
|---|---|---|
| apoyo | /aˈpoʝo/ | masculine |
| endorsamiento | /endoɾsamjento/ (from spelling rules) | masculine |
In a general sense, apoyo is the preferred term when describing a person's moral or political endorsement of a cause or candidate. Other formal options include aprobación for a standard endorsement, patrocinio for the sponsorship or endorsement of an individual or organization or aval when the endorsement involves providing support or guaranteeing credibility.
Is there a formal and an informal way to say it?
In more formal settings, you might use aprobación, patrocinio or aval. In certain business contexts, endorsamiento is common, though it is frequently criticized as an anglicism. In some Latin American countries, endoso is a formal term used to express endorsement with legal connotations.
How do you pronounce it?
/aˈpoʝo/
Did you know?
- The word respaldo can be used metaphorically to mean an endorsement, but its literal meaning is 'the back of something'. Using it for an endorsement is like saying you are providing the 'backbone' or 'support' for a person.
- Depending on the country, using apoyo for a commercial product might sound too emotional. For a celebrity product deal, Spanish speakers often prefer imagen to describe the figure being the 'face' of the brand.
- In a financial context, the word endoso refers specifically to signing the back of a check or bill of exchange to transfer ownership. This legal meaning is far more common in Spanish than the celebrity 'endorsement' meaning.
Examples in context
- La aprobación de los expertos garantiza la calidad del producto.The endorsement of the experts guarantees the quality of the product.
- El patrocinio de esta empresa es fundamental para el éxito del evento.The endorsement of this company is essential for the success of the event.
- El líder político cuenta con el aval de la comunidad científica.The political leader has the endorsement of the scientific community.
- Te doy mi recomendación para que pruebes este restaurante.I endorse/recommend you to try this restaurant.
- Siempre te respaldaré en tus decisiones.I will always endorse/support you in your decisions.
- Todos debemos apoyar este proyecto innovador.We should all endorse/support this innovative project.
- Ante la notaría, se procedió al endoso del contrato.The contract was formally endorsed/transferred at the notary.
- El apoyo del actor ayudó a la marca.The actor's endorsement helped the brand.
- Ese apoyo mediático fue muy importante.That media endorsement was very important.
Example conversation
Daniel and Elena are discussing a new marketing campaign.
- DanielNecesitamos el apoyo de una influencer conocida.We need the endorsement of a well-known influencer.
- ElenaTienes razón, eso atraería a más jóvenes.You are right, that would attract more young people.
- Daniel¿Crees que ella aceptaría darnos su apoyo?Do you think she would agree to give us her endorsement?
- ElenaLo intentaremos, Daniel, yo le escribiré hoy.We will try, Daniel, I will write to her today.
Sources
- Wiktionary, “endorsement” translations and entries apoyo, CC BY-SA 4.0, dump of 2026-09-26.
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
