How to Say “Cutie Pie” in Japanese

かわいいやつ
kawaii yatsu
かわいいやつ (kawaii yatsu) is the Japanese way to say "cutie pie".
While it can mean 'cutie pie', it is often used by men to refer to someone they find charming or even a bit mischievous in a way that is endearing. It refers to a cute guy/person.
Meaning: cute person (noun)

How do you pronounce it?

kawaii yatsu

Did you know?

  • The word かわいい originally comes from 可哀い, meaning 'poor' or 'pitiful', reflecting a historical cultural link between beauty and vulnerability.
  • If you were to use かわいいやつ toward a superior or a teacher, it would be considered incredibly rude. The word やつ effectively strips the person of their social status by treating them as an equal or an inferior.
  • While 'cutie pie' is an affectionate term in English, the word やつ (yatsu) in this phrase can sound quite rough or even derogatory if used with the wrong person. It is often used by men to add a sense of 'toughness' or casualness to their endearment.

Examples in context

  • あの子は本当にかわいいやつだ。
    Ano ko wa hontou ni kawaii yatsu da.
    That girl is a real cutie pie.

Example conversation

Hiyori is showing Hiro a photo of her new kitten.

  1. 陽葵 Himari

    見て、この子すごくない?
    Mite, kono ko sugokunai?
    Look, isn't this little one amazing?
  2. 大翔 Hiroto

    本当だ。本当にかわいいやつだね。
    Hontō da. Hontō ni kawaii yatsu da ne.
    You're right. He's such a cutie pie.
  3. 陽葵 Himari

    でしょ?もうメロメロだよ。
    Desho? Mō mero-mero da yo.
    Right? I'm already head over heels.
  4. 大翔 Hiroto

    わかるよ。最高にキュートだね。
    Wakaru yo. Saikō ni kyūto da ne.
    I get it. He's super cute.
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Craig Brent
Craig BrentHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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