企业愿景
qǐ yè yuàn jǐng
The English phrase 'company vision' is translated into Mandarin as 企业愿景 (qǐ yè yuàn jǐng).
企业愿景 refers to a formal statement describing the long-term goals and aspirations of a business. It is used in formal business contexts, such as corporate presentations, annual reports and official company websites.
What does it mean word for word?
The phrase is composed of 企业 (qǐyè), meaning 'enterprise' or 'company' and 愿景 (yuànjǐng), meaning 'vision' or 'prospect'.
How does it change in a sentence?
The phrase functions as a noun phrase and can be used as a subject or an object in a sentence.
How do you pronounce it?
qǐ yè yuàn jǐng
Did you know?
- The word 愿景 (yuànjǐng) contains the character 景 (jǐng), which specifically refers to 'scenery' or 'landscape'. In a business context, this implies the company is looking at a distant, beautiful landscape of the future.
- While 愿景 translates to 'vision', it is a relatively modern coinage in Mandarin. It was created to provide a direct equivalent for the English business term 'vision statement' as Western management styles spread to China.
- In many Chinese corporate cultures, a company vision is often paired with a 'Mission' (使命 shǐmìng) and 'Core Values' (价值观 jiàzhí). Together, these form a 'Trinity' of corporate identity that is more rigidly structured than in many Western startups.
Examples in context
- 公司愿景是打造一个更加可持续的未来。The company vision is to create a more sustainable future.
Example conversation
Zhiqiang and Xinyi are discussing a new presentation at work.
- 志强 Zhiqiang欣怡，你看了新的企业愿景吗？Xīnyí, nǐ kànle xīn de qǐyè yuànjǐng ma?Xinyi, have you seen the new company vision?
- 欣怡 Xinyi还没看，它有什么变化吗？Hái méi kàn, tā yǒu shéme biànhuà ma?Not yet, are there any changes?
- 志强 Zhiqiang它现在更强调可持续发展。Tā xiànzài gèng qiángdiào kěchíxù fāzhǎn.It now emphasizes sustainable development more.
- 欣怡 Xinyi这听起来非常有远见。Zhè tīng qǐlái fēicháng yǒu yuǎnjiàn.That sounds very forward-thinking.
