Unternehmensleitbild
The English phrase company mission is translated into German as Unternehmensleitbild.
Unternehmensleitbild refers to a formal summary of the aims and values that guide a business.
What does it mean word for word?
The word is a compound noun: Unternehmen means company, Leit means guiding or leading and Bild means image or picture, literally meaning a company guiding image.
Which one should you use?
While the loanword Mission can be used in German, Unternehmensleitbild is the standard professional term for a formal statement of values and aims.
How does it change in a sentence?
The plural form of Unternehmensleitbild is Unternehmensleitbilder.
Did you know?
- If you use the word Mission to describe a company's aims, a German speaker might think you are talking about a religious or military operation rather than a business strategy.
- Unlike in some English-speaking corporate cultures where a mission statement is a marketing tool, a German Unternehmensleitbild can sometimes be cited in labor disputes or internal audits to hold management accountable to their own stated values.
- The term Leitbild can be used beyond business to describe the ideal image of a person or a societal role, such as a 'role model' for a specific profession.
Examples in context
- Die Unternehmensmission ist es, qualitativ hochwertige Produkte anzubieten und dabei den Kundenservice zu verbessern.The company mission is to offer high-quality products and improve customer service in the process.
- Unser Leitbild des Unternehmens besteht darin, nachhaltige Lösungen für unsere Kunden bereitzustellen.Our company's mission statement is to provide sustainable solutions for our customers.
- Unsere Unternehmensphilosophie basiert auf Offenheit, Innovation und Kundenorientierung.Our company philosophy is based on openness, innovation and customer orientation.
- Unser Ziel als Unternehmen ist es, Menschen zu inspirieren und ihnen die bestmöglichen Erfahrungen zu bieten.Our goal as a company is to inspire people and offer them the best possible experiences.
- Wir setzen uns dafür ein, innovative Produkte zu entwickeln, die das Leben unserer Kunden verbessern.We are committed to developing innovative products that improve the lives of our customers.
- Das Unternehmensleitbild unserer Firma betont Nachhaltigkeit.Our company's mission statement emphasizes sustainability.
- Das Unternehmensleitbild ist sehr inspirierend.The company mission is very inspiring.
- Wir müssen unser Unternehmensleitbild klar kommunizieren.We must communicate our company mission clearly.
- Passt diese Entscheidung zu unserem Unternehmensleitbild?Does this decision fit our company mission?
Example conversation
Two colleagues are discussing a new project proposal in an office.
- SarahFelix, passt das Projekt zu unserem Unternehmensleitbild?Felix, does the project fit our company mission?
- FelixIch glaube, das Unternehmensleitbild unterstützt diesen Plan.I believe the company mission supports this plan.
- SarahDas ist gut zu hören.That is good to hear.
- FelixJa, Sarah, wir bleiben auf dem richtigen Weg.Yes, Sarah, we are staying on the right track.
