보라해
borahae
보라해 (borahae) is the Korean phrase for "I purple you".
This phrase is used almost exclusively within the BTS fandom (ARMY) to express affection between fans and the group, or among fans themselves.
How do you pronounce it?
borahae
When do people say it?
The phrase was coined by BTS member V (Kim Taehyung) to mean 'I will trust and love you for a long time' through the symbolism of the color purple.
Did you know?
- The word 보라해 is a linguistic hybrid created by turning the noun 보라색 (purple) into a verb. In standard Korean, colors are not verbs, so this phrase technically breaks the rules of Korean grammar to create a new emotional action.
- Because 보라해 has become a global phenomenon, the color purple is now inextricably linked to BTS in South Korea. This has led to various cities and brands using purple lighting and decorations specifically to signal their welcome to the group and their fans.
- In many other contexts, the word 보라 (bora) can also mean 'look' or 'see' when used as a command, which creates a humorous linguistic coincidence for those familiar with basic Korean imperatives.
Examples in context
- 우리 영원히 보라해.uri yeongwonhi borahae.I borahae you forever.
- 팬으로서 항상 보라해.paeneoseo hangsang borahae.As a fan, I always borahae.
- 방탄소년단, 보라해!Bangtan Sonyeondan, borahae!BTS, borahae!
Example conversation
Two fans are talking about their favorite group.
- 민지 Min-ji지훈, 너도 보라해라고 말해봐.Jihun, neodo borahae-rago malhaebwa.Jihun, you try saying 'borahae' too.
- 지훈 Ji-hun응, 보라해!eung, borahae!Yeah, I purple you!
- 민지 Min-ji정말 귀엽게 말하네.jeongmal gwiyeopge malhane.You say it so cutely.
- 지훈 Ji-hun방탄소년단을 정말 사랑하니까.bangtansonyeondan-eul jeongmal saranghanikka.Because I really love BTS.
