How to Say “Targeted” in Spanish

dirigido
/diɾixido/from spelling rules
The English phrase "targeted" is translated into Spanish as dirigido.
dirigido is used to describe something that is designed or aimed at a particular group of people. When you want to say that something is targeted at a specific group, you must use the preposition a after the adjective, forming the phrase dirigido a.

What does it mean word for word?

dirigido is the past participle of the verb dirigir, which means to direct, guide or aim.

How does it change in a sentence?

As an adjective, the form must agree in gender and number with the noun it modifies. Use dirigido for masculine singular nouns, dirigida for feminine singular nouns, dirigidos for masculine plural nouns and dirigidas for feminine plural nouns.

How do you pronounce it?

/diɾixido/

Did you know?

  • If a person's behavior is described as dirigido, it can imply they are being manipulated or 'steered' by someone else rather than just being a target.
  • The verb dirigir can describe the act of conducting an orchestra, meaning a conductor is el que dirige the music.
  • Spanish uses the same root in director, which refers to both a movie director and a school principal.

Examples in context

  • dirigido a una audiencia específica
    Targeted to a specific audience
  • una estrategia enfocada en el cliente
    A customer-focused strategy
  • un programa específico diseñado para un grupo objetivo
    A specific program designed for a target group
  • un mensaje centrado en nuestro público objetivo
    A message centered on our target audience
  • una estrategia direccionada a los usuarios de redes sociales
    A strategy targeted at social media users
  • La promoción está dirigida a los consumidores interesados en productos ecológicos.
    The promotion is targeted at consumers interested in eco-friendly products.
  • un anuncio dirigido a jóvenes
    An advertisement targeted at young people
  • Este programa está dirigido a los jóvenes.
    This program is aimed at young people.
  • El anuncio está dirigido al público general.
    The advertisement is targeted at the general public.
  • Es un mensaje dirigido a los nuevos clientes.
    It is a message aimed at new customers.

Example conversation

Mateo and Elena are discussing a new marketing strategy at work.

  1. Mateo

    ¿A quién va dirigido este plan?
    Who is this plan targeted at?
  2. Elena

    Está dirigido a profesionales del sector.
    It is aimed at professionals in the sector.
  3. Mateo

    Entiendo, es un enfoque muy específico.
    I see, it is a very specific approach.
  4. Elena

    Sí, Mateo, así es.
    Yes, Mateo, that's right.

Sources

  • IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
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Jeffrey Eddie
Jeffrey EddieHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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