How to Say “Press Kit” in Spanish

dossier de prensa
/dossjeɾ de pɾensa/from spelling rules
The English phrase "press kit" is translated into Spanish as dossier de prensa.
A dossier de prensa refers to a collection of documents, photos and information provided to journalists to assist them in covering a story or an event.
Meaning: promotional and news materials (noun)

What does it mean word for word?

The phrase is composed of dossier (dossier or file) and de prensa (of press).

Is it said differently in some regions?

In Argentina, the term kit de prensa is widely accepted. In Mexico, paquete de prensa is commonly used in formal settings.

How do you pronounce it?

/dossjeɾ de pɾensa/

Did you know?

  • The word dossier originally comes from the Middle French word for a folder or a set of papers, which itself was derived from the word for the 'back' of a chair.
  • While dossier de prensa is common, the word prensa actually entered the Spanish language via Catalan rather than directly from Latin.
  • In some Spanish-speaking regions, if you use the word paquete instead of dossier, you might be describing a physical parcel rather than a collection of information.

Examples in context

  • Los periodistas recibieron paquetes de prensa que contenían información sobre la empresa y sus últimos productos.
    The journalists were handed press kits containing information about the company and its latest products.
  • El kit de prensa del artista incluía una biografía, imágenes de alta resolución y una lista de próximas exposiciones.
    The artist's press kit included a biography, high-resolution images, and a list of upcoming exhibitions.
  • La conferencia de prensa contó con kits de prensa promocionales con contenido exclusivo y muestras de la nueva línea de productos.
    The press conference featured promotional press kits with exclusive content and samples of the new product line.
  • El dossier de prensa está en la mesa.
    The press kit is on the table.
  • Necesito actualizar el dossier de prensa para el evento.
    I need to update the press kit for the event.
  • Adjunto el dossier de prensa en este correo.
    I am attaching the press kit to this email.

Example conversation

Two colleagues are preparing for a media event.

  1. Daniel

    María, ¿ya terminaste el dossier de prensa?
    María, have you finished the press kit yet?
  2. María

    Sí, Daniel, ya lo tengo listo.
    Yes, Daniel, I have it ready.
  3. Daniel

    ¿Podemos revisarlo una última vez juntos?
    Can we review it one last time together?
  4. María

    Claro, miremos el dossier de prensa ahora mismo.
    Of course, let's look at the press kit right now.

Sources

  • IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
  • Word origins: Wiktionary entries de, dossier, prensa, CC BY-SA 4.0.
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Mabel Annette
Mabel AnnetteHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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