pre-roll
/pɾeɾoʝ/from spelling rules
In Spanish, the English phrase "pre-roll" is translated as pre-roll.
The term pre-roll is used as a loanword in professional digital marketing and advertising contexts in Spanish to refer to a short advertisement that plays before the start of a video.
How do you pronounce it?
/pɾeɾoʝ/
Did you know?
- While pre-roll is standard in agencies, Spanish viewers often refer to these ads as anuncios saltables if they can be skipped. This shifts the focus from the ad's position in the video to the viewer's ability to remove it.
- Because pre-roll is a loanword, Spanish speakers often apply the masculine gender to it, calling it el pre-roll. However, if they use the descriptive term publicidad pre-roll, the gender switches to feminine because publicidad is feminine.
- In a Spanish-speaking office, the word pre-roll might undergo a phonetic transformation. Because it is a borrowed term, you may hear it pronounced as pre-rol, as if the final 'l' were part of a Spanish syllable structure.
Examples in context
- Podemos comprar unos puros armados para más tardeWe can buy some pre-rolls for later.
- El pre-roll de este video es muy largo.The pre-roll of this video is very long.
- No me gusta saltar el pre-roll.I don't like skipping the pre-roll.
- Ese pre-roll es bastante molesto.That pre-roll is quite annoying.
Example conversation
Sofía and Daniel are watching a video on a laptop.
- Sofía¿Viste ese pre-roll tan largo?Did you see that very long pre-roll?
- DanielSí, es muy desesperante.Yes, it is very frustrating.
- SofíaDaniel, intenta saltarlo ahora.Daniel, try to skip it now.
- DanielNo puedo, no me deja.I can't, it won't let me.
Sources
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
