How to Say “Poster” in Chinese

海报
hǎibào
In Chinese, the word for poster is 海报 (hǎibào).
海报 refers to a picture intended to be attached to a wall.
Meaning: picture intended to be attached to a wall (noun)

What does it mean word for word?

The word is composed of 海 (hǎi), meaning 'sea' and 报 (bào), meaning 'report' or 'notice', although in modern usage it functions as a single unit meaning 'poster'.

Is it said differently in some regions?

In Taiwan, the term is written as 海報.

How do you pronounce it?

hǎibào

Did you know?

  • In ancient China, the equivalent of a 'poster' was often a 榜, which was a public notice posted on a wall to announce imperial examinations or government decrees.
  • In Chinese culture, the concept of 'posting' something on a wall can be linked to 贴, a verb meaning 'to stick'. This is why you will see 'spring couplets' 春联 pasted on doors, which function as traditional cultural posters.
  • Chinese has a specific term, 宣传画, which refers specifically to 'propaganda posters'. While 海报 is a general term, 宣传画 carries a strong political or social connotation from the mid-20th century.

Examples in context

  • 他停下脚步看起海报。
    He paused to look at the poster.
    This sentence shows how to use 海报 in a context where someone is looking at a poster.
    Tatoeba #9970751 by GlossaMatik, translation #304649 by CK
  • Daniel 在海报上看到了一条很有趣的广告。
    Daniel saw a very interesting advertisement on the poster.
  • 我们需要一些宣传海报来吸引更多的参观者。
    We need some publicity posters to attract more visitors.
  • 我在办公室里贴了一张你喜欢的海报。
    I posted a poster you like in the office.
  • 墙上贴着一张海报。
    Qiáng shàng tiēzhe yì zhāng hǎobào.
    A poster is pasted on the wall.
  • 我想要买这张海报。
    Wǒ xiǎng yào mǎi zhè zhāng hǎobào.
    I want to buy this poster.

Example conversation

At a bookstore, looking at movie merchandise.

  1. 佳怡 Jiayi

    浩然,你看这张海报漂亮吗?
    Hàorán, nǐ kàn zhè zhāng hǎobào piàoliang ma?
    Haoran, do you think this poster is beautiful?
  2. 浩然 Haoran

    非常漂亮,颜色很鲜艳。
    Fēicháng piàoliang, yánsè hěn xiānyàn.
    Very beautiful, the colors are very bright.
  3. 佳怡 Jiayi

    我也觉得,我想把它带回家。
    Wǒ yě juéde, wǒ xiǎng bǎ tā dài huí jiā.
    I think so too, I want to take it home.
  4. 浩然 Haoran

    好主意,它很适合你的房间。
    Hǎo zhǔyì, tā hěn shìhé nǐ de fángjiān.
    Good idea, it will suit your room well.

Sources

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Violet Natalie
Violet NatalieHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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