eslogan
/esˈloɡan/
The English phrase 'catchphrase' is translated into Spanish as eslogan.
The term eslogan is the standard term for a catchy, repeated phrase used in media or marketing, though it is also often used for advertising slogans.
Meaning: a repeated expression (noun)
Which one should you use?
frase emblemática is a formal way to say 'catchphrase' in Spanish, while frase de moda is an informal way to say 'catchphrase' in Spanish.
How does it change in a sentence?
The plural form of eslogan is eslóganes.
How do you pronounce it?
/esˈloɡan/
When do people say it?
Spanish speakers use various catchy expressions to convey specific emotions or situations, such as ¡Ay, caramba! to express surprise or astonishment or ¡Estoy en las nubes! to express being absent-minded or spaced out. Proverbs like ¡No hay mal que por bien no venga! (every cloud has a silver lining) are also used as common, repeated expressions.
Did you know?
- The word eslogan originally stems from the Scottish Gaelic term sluagh-ghairm, which referred to a battle cry used to rally clans.
- The plural form of eslogan is eslóganes, which requires adding an accent mark to keep the stress on the same syllable.
- While 'catchphrase' can refer to an advertising slogan, the Spanish word eslogan is almost exclusively linked to commercial or political branding.
Examples in context
- Esta es una de las frases emblemáticas del movimiento feminista.This is one of the iconic catchphrases of the feminist movement.
- Esa es la nueva frase de moda entre los adolescentes.That's the new trendy catchphrase among teenagers.
- Ese eslogan es muy pegajoso.That slogan is very catchy.
- Necesitamos crear un nuevo eslogan.We need to create a new slogan.
- El eslogan de la marca cambió.The brand's slogan changed.
Example conversation
Lucía and Alejandro are discussing a marketing campaign in an office.
- Lucía¿Te gusta este eslogan para la campaña?Do you like this slogan for the campaign?
- AlejandroEs bueno, pero es muy largo.It is good, but it is very long.
- LucíaTienes razón, buscaré uno más corto.You are right, I will look for a shorter one.
- AlejandroPerfecto, avísame cuando lo tengas.Perfect, let me know when you have it.
Sources
- Pronunciation: Wiktionary entry eslogan, CC BY-SA 4.0, dump of 2026-09-26.
- Word origins: Wiktionary entries eslogan, CC BY-SA 4.0.
